The Balmain Unicorn is More Than Just Another Designer Sneaker
When it comes to designer sneakers, brands tend to rely heavily on existing silhouettes like the adidas Stan Smith, Nike Air Force 1 or Converse Chuck Taylor. Luxury brands tend to "reimagine" these beloved models by simply applying their own branding — and not much else. It's a formula that has worked with great success, since the current nostalgic-driven trend cycle depends on this familiarity.
Balmain has chosen a far less referential strategy for its latest range of footwear. The newly revealed Unicorn sneaker lives up to its name with a head-turning shape inspired by aerodynamic electric speedboats. Layers and layers of sculpted overlays cover the Unicorn, adorning the lateral and medial sides and through the midsole to the lacing system.
The Unicorn is more than its futuristic aesthetic. Balmain invested in innovative technology to craft the shoe's sole from eight molds, encasing a proprietary cushioning system.
Shop the Balmain Unicorn sneaker via Balmain starting at $1,195 USD.
