Balenciaga Maintains Its Crown as Hottest Brand of Q4 2021

Lyst is back with its quarterly fashion report for Q4 of 2021.

For the first time ever, Off-White™ is not on the list of the hottest brands as it comes to terms with the death of Virgil Abloh. Balenciaga maintains its position in first place thanks to its collaboration with The Simpsons for the Spring/Summer 2022 season and VHS-style video for Fall/Winter 2022.

Gucci and Prada take second and third place, respectively, in which the latter's bucket hat challenge went viral on TikTok. Meanwhile, Gucci's 1953 Horsebit loafers top the list of men's favorite items after being seen on House of Gucci.

A few of the hottest products include Prada's Re-Nylon bucket hat, The Frankie Shop's quilted jacket, and Miu Miu and Stone Island's balaclavas. The festive season also ushered an increase in popularity concerning partywear. The Hacker Project crystal jacket worn by Beyoncé and Saint Laurent's 68 crystal-embellished boots styled by Hailey Bieber were among the most in-demand items.

For more information, the Lyst report can be found here.