Australian Football League Selects Movable Ink to Power Innovative Fan Experiences With Personalized Creative

·2 min read

Partnership enables AFL to generate real-time personalized creative through email based on behavioral and contextual data

NEW YORK, Oct. 21, 2020 /PRNewswire-PRWeb/ -- Movable Ink, the leading software company powering data-activated and creative personalization for the world's largest brands, today announced it has been selected by the Australian Football League (AFL) for its platform.

"The AFL is delighted to become the first Australian sports league to join the Movable Ink family," said Trishan Naidoo, Digital Marketing Lead at the AFL. "This partnership will enable us to expand from our popular AFL Runner newsletter and engage with our passionate fans through timely, personally relevant emails. We see significant opportunity to harness the power of Movable Ink's technology over the coming months to create innovative compelling experiences, fueled by our rich set of fan data."

More than 700 of the world's most innovative brands in retail, travel & hospitality, financial services, media & entertainment, technology and other industries rely on Movable Ink to automate the creation of unique on-brand experiences for each consumer at every moment. The AFL will be able to leverage Movable Ink's traction and experience in the sports vertical, as the company has powered innovative campaigns for professional leagues and teams such as the NBA and Detroit Pistons.

"As major sports teams and leagues around the world continue adjusting to COVID-19 and play in empty stadiums and grounds, providing fans with the best digital experience is critical," said Vivek Sharma, CEO at Movable Ink. "It's a privilege to be playing a part in the ongoing digital innovation efforts of a professional sports league that is more than 120 years old and helping the AFL take their fan experiences to the next level with our platform."

The partnership underscores Movable Ink's continued expansion and focus on new clients in key geographies across APAC and EMEA.

About Movable Ink
Movable Ink helps digital marketers take any data and activate it into real-time, personalized creative. It works anywhere there are pixels in front of a consumer's eyes and is a powerful extension to your existing technologies. More than 700 of the world's most innovative brands accelerate their performance and brand engagement using Movable Ink. With more than 300 employees, the company is headquartered in New York City with offices in San Francisco, Chicago, and London.

Learn more at movableink.com.

About The Australian Football League
The Australian Football League (AFL) is the pre-eminent competition of Australian Rules Football. The league consists of 18 teams spread over five of Australia's six states competing in a 23-round regular (home-and-away) season. The team with the best record after the home-and-away series is awarded the "minor premiership." The top eight teams then play off in a four-round finals series, culminating in the AFL Grand Final. For more on the AFL go to afl.com.au.

SOURCE Movable Ink