Asia-Pacific Pay TV and OTT Video Market Trends and Forecasts Report 2020-2025: Focus on Australia, Japan, New Zealand, South Korea -

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DUBLIN, Jun 22, 2021--(BUSINESS WIRE)--The "Pay TV and OTT Video in Developed Asia-Pacific: Trends and Forecasts 2020-2025" report has been added to's offering.

Total retail revenue from pay-TV and OTT video services in developed Asia-Pacific (DVAP) will grow by 35% between 2020 and 2025; all this growth will come from OTT services. This forecast report analyses the relative strength of IPTV, cable, satellite and OTT video as they compete for a share of consumer spending in the region.

This report provides:

  • forecasts for the number of pay-TV households and services, the number of premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)

  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT; operator OTT and third-party OTT are split by category of OTT video service - linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD

  • forecasts and in-depth coverage for four individual countries and developed Asia-Pacific as a whole.

Key performance indicators

  • pay-TV households and connections

  • OTT video users

  • retail revenue (spend)

  • ASPU

Pay TV is split by the following access technologies:

  • cable (analogue and digital, CATV)

  • IPTV

  • pay digital terrestrial TV (DTT)

  • satellite (DTH)

  • operator OTT

  • third-party (non-operator) OTT

OTT video is split as follows:

  • linear - channels (paid-for and free)

  • linear - events

  • TVoD (rental and ownership)

  • SVoD (paid-for and free)

Who Should Read this Report

  • Product and strategy managers within pay-TV providers and operators who require market sizing for business planning purposes, as well as an overview of the key trends that are affecting the market.

  • Business development managers within vendors of video solutions need to assess the size of the opportunity for their products and services.

  • Financial analysts need to understand the dynamics and the size of the pay-TV market and its interaction with OTT video services.

Key Topics Covered:

  • Executive summary

  • Regional trends

  • Country-level trends

  • Forecast methodology and assumptions

For more information about this report visit

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Laura Wood, Senior Press Manager

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