Annual Taco Festival attracts hundreds to downtown Marysville

Jeff Larson, Appeal-Democrat, Marysville, Calif.
·1 min read

May 17—RJ Cortez, a member of the Alma West Entertainment, LLC group that helped put on the third annual Yuba Sutter Taco Festival, called the downtown Marysville event a kickoff to bigger and more exciting things to come in Yuba County.

Cortez, who grew up in Yuba County alongside Alma West Entertainment Vice President of Artist Relations Wally Alvarado, said he wanted to model the Yuba Sutter Taco Festival after the long-running Peach Festival that takes place in July each summer.

"(The) Peach Festival to me was when I knew it was summer. It was a big huge thing when I was younger and it still is now," Cortez said. "We want the Taco Festival to evolve as that summer kickoff. ... Taco Festival kicks off summer and I want everybody to always remember that."