The wait is finally over. After weeks of anticipation, Amazon Prime Day 2021 has arrived and brought with it thousands of top offers on everything from TVs and laptops to games consoles, fashion, toys and more.
This year’s event, which runs for just 48 hours, has been heralded as the retailer’s biggest yet with more than 2 million deals and huge reductions on a range of big-name brands like Apple, Shark, Samsung and, of course, Amazon’s own-brand devices.
Whether you’ve been eagerly preparing for the event and have a strict shopping list to hand or you’re throwing caution to the wind and want to see what takes your fancy, the IndyBest team has got you covered.
In addition to individual round-ups of the latest alcohol, fitness, and tech deals to snap up, our shopping experts have collated this comprehensive guide to Prime Day, which includes the very best offers across the entire site and tips on how to make the most of the two-day bonanza.
Read on for everything you need to know about Amazon Prime Day 2021.
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Best Prime Day deals available now
Nintendo Switch neon + Sports Party + Rayman Legends + Monopoly: Was £321.99, now £299.99, Amazon.co.uk
Deals on Nintendo Switch consoles are few and far between, so when we find one we just have to share. “Nintendo has never been afraid of taking risks with its console designs, and the Switch console, first released in 2017, is a perfect example of them getting it just right,” praised our writer in their review of the best gaming consoles. It’s a “home console that can be detached from a TV dock and used as a portable device” and while it’s not as graphically advanced as some of its contemporaries, that never seems to matter. It’s a great piece of kit and you’ll get three games in this bundle. What more could you want?
Shark cordless upright vacuum cleaner: Was £399.99, now £229.99, Amazon.co.uk
Leave both hard floors and carpets spotless and free from pesky pet hair with this cordless model, which has anti-hair-wrap technology to stop lengths getting tangled in the brush. Giving up to 50 minutes of vacuuming on just one charge, you can also take the model from an upright to portable mode, for reaching difficult spots. While we haven’t tried this one, it’s no secret that we’re Shark fans, as it’s anti-hair-wrap cordless stick vacuum cleaner came out on top as our best buy in our review of the best cordless vacuum cleaners.
Apple AirPods pro: Was £249, now £187.99, Amazon.co.uk
Apple’s premium in-ear wireless buds are comfortable to wear for extended periods and come in a stylish compact charging case that provides more than 24 hours of power in a single charge. In our Apple AirPods pro review, our tech expert was suitably enamoured, saying they “offer some of the best noise cancelling in any in-ear headphones”.
Fitbit versa 2: Was £199.99, now £113, Amazon.co.uk
Landing a spot in our guide to the best fitness trackers, you can trust it’s a reliable choice – and thankfully, it’s currently 40 per cent off right now. According to The Independent’s technology critic, David Phelan, it’s a great alternative to the Apple Watch if you don’t have an iPhone. It boasts a range of features, including workouts, sleep tracking, a heart-rate monitor and Amazon’s assistant, Alexa, built-in.
Amazon Echo dot, 4th gen: Was £49.99, now £24.99, Amazon.co.uk
There’s a reason everyone you know has an Echo dot in their home – they’re just that good. So much so, the device featured in our review of the best smart speakers. The “new design proves to be a revamp of Amazon’s main smart speaker line”, which our writer thinks “does the business”. Whether you’re an Alexa aficionado or an ultra newbie, the “Echo dot is a great choice for a non-invasive speaker that produces great sound”.
Oral-B smart 6 6000N crossaction electric toothbrush: Was £219.99, now £54.99, Amazon.co.uk
Up your brushing game with this smart toothbrush from popular brand Oral-B, which comes with five brushing modes and a battery that will last you up to two weeks, so there’s no falling back on your old faithful manual brush when you run out of juice. You can also connect your brush to the Oral-B app, which gives you helpful feedback by sending alerts when you get a little brush happy and press too hard, or how to make the most of your cleaning routine.
Emma hybrid double mattress: Was £809, now £446.02, Amazon.co.uk
It wouldn’t be Amazon Prime Day if we didn’t bring you an excellent deal on an Emma mattress – one of our favourite bed-in-a-box brands. We’ve said it before, and we’ll certainly say it again, the Emma hybrid mattress provides optimum support and comfort. Our writer said it’s soft and bouncy and “would be right at home in a five-star hotel”. You simply can’t argue with that. If you’d rather, the kingsize mattress (was £919, now £509.82, Amazon.co.uk) is also reduced in the Prime Day sale. Sleep easy knowing you’ve saved a whopping 45 per cent.
Le Creuset toughened non-stick saucepan, black: Was £135, now £94.49, Amazon.co.uk
This non-stick deep saucepan comes with a heat-resistant glass lid and is such a versatile addition, as you can make everything from casseroles to cakes in, and plenty in between. The good news is that it is easy to clean too and has a lifetime guarantee on it, too.
Amazon Echo auto: Was £49.99, now £24.99, Amazon.co.uk
Ask about the news, the weather, make calls, set reminders – or anything else you’d expect from an Alexa-enabled device – while you’re on the road, thanks to this little gadget. With noisy car journeys in mind, it can hear your commands over everything from air conditioning to the roar of the road. And now’s the time to add this one to your basket, as Amazon is selling it for half price.
Elemis pro-collagen cleansing balm: Was £44, now £28.60, Amazon.co.uk
In our e.l.f vs Elemis pro-collagen guide, this balm got high praise from our reviewer, who said that “from start to finish, the experience is a luxurious treat”. A 20p-coin-sized dollop of the balm will cover your entire face, meaning the generous 100g tub “will last months”. Fit for dry or combination skin, our reviewer added that using this beauty product felt “like a mini spa treatment in your bathroom”.
Shark [S6005UK] cleaner steam mop, 1050 W, grey & white: Was £179.99, now £99.99, Amazon.co.uk
If you’re looking to replace your trusty – but slightly old-school – manual mop, a steam-powered alternative might be the way forward. In our review of this Shark steam cleaner, which the manufacturer claims can oust 99.9 per cent of household bacteria, our tester was impressed with its versatility, and said: “There doesn’t appear to be anything this steam cleaner can’t tackle.” They went on to add: “It works equally well when used either as a handheld device or a corded one, and the brilliant array of attachments means there’s one for every type of surface and every type of grime.”
Nespresso vertuo plus coffee machine: Was £179.99, now £68.99, Amazon.co.uk
If you want to get barista-quality coffee at home, Nespresso is a brand to know when it comes to pod machines, proven by the fact that this exact machine featured in our review of the best. “If you’re not a creature of habit when it comes to your coffee and you like different styles and quantities of brew, then this Nespresso machine can provide you with everything from a single espresso to a longer drink, as well as everything in between,” noted our tester. Plus, unlike many other coffee machines, it’s a sleek design that we think would look ideal in any kitchen.
Kärcher K 7 premium smart control home high pressure washer: Was £742.53, now £431.99, Amazon.co.uk
In our guide to the best pressure washers, this Kärcher K 7 model, which has more than 40 per cent off, cleaned up well. According to our reviewer, “this hi-tech power washer, which launched in early 2021, does it all”. They’re right: it has a digital display next to the trigger and a wide range of settings. “Kärcher has always been one of our favourite brands for car-friendly power washers,” our reviewer noted, “but the K 7 takes it up a notch, and we loved how we could scroll through settings using either the trigger controls or the app”.
Samsung 55NU8500 55in curved ultra HD smart 4K TV: Was £856.90, now £629, Amazon.co.uk
Increasing the field of view and making for a more immersive experience, curved TVs are a great choice – and there’s currently 61 per cent off this Samsung device. Boasting a 4K display and smart technology, you’ll be able to stream all your favourites in high quality. What’s more, Samsung is a brand you can trust when it comes to 4K TVs since one of its models featured in our review of the best, with our writer praising the image quality for being “sharp and detailed”.
Shark upright vacuum cleaner NZ801UKTSB: Was £379.99, now £183.99, Amazon.co.uk
Mrs Hinch would love to see this whopping discount on one of her favourite cleaning brands, Shark – and its popularity means we predict a sell-out. This upright model is in our guide to the best pet vacuum cleaners and our reviewer praised it for being a “versatile machine with some nifty pet-related tricks up its sleeve”, such as a soft roller that works in conjunction with the anti-hair-wrap brush to catch longer hairs. This system, along with the lift away feature, which allows the cylinder to disconnect from the body of the vacuum to give you more flexibility, worked well for our tester.
Microsoft Surface pro 7 12.3in tablet: Was £1,169, now £749, Amazon.co.uk
As tablets go, this high-end device from Microsoft is where it’s at. “The Surface range often offers comprehensive connectivity, and there are USB-A and USB-C sockets here,” The Independent’s technology critic, David Phelan, said in his review of the best tablets. The 12.3in screen is bright and inviting, while the trademark kickstand helps with the Surface pro 7’s versatility, too.
Philips lumea prestige IPL cordless hair removal device: Was £450, now £299.99, Amazon.co.uk
Looking to avoid the laborious task of regularly shaving or waxing? Enter the Philips lumea. It’s one of our favourites here at IndyBest, featuring in our review of the best IPL hair removal device. With two treatment modes, it’s ideal for quickly treating larger areas such as legs, plus, it comes with a discrete on-the-go trimmer, which “makes it quick and easy to remove even the finest facial hairs”. As these devices are investments, it’s worth taking advantage of the whopping 40 per cent saving today.
Amazon Kindle paperwhite: Was £119.99, now £79.99, Amazon.co.uk
Calling all bookworms – there’s a huge saving to be had on this Kindle paperwhite. Taking the top spot in our review of the best ereaders, our writer said it’s the “Goldilocks ebook reader: a big step up from the entry-level Kindle, but nowhere near the price of the premium Oasis”. The “high-resolution screen” is extremely easy to read on, while “the design is elegant”. You’ll also benefit from free 4G, something our writer noted as being “especially handy if you want to buy a new title when you’re away from wifi, such as on the beach”.
Lexar professional 256GB UHS-II SD card: Was £87.25, now £49.99, Amazon.co.uk
Photography pros, are you stocking up on SD cards this Prime Day? The Lexar 1667x 256GB SD card currently has 43 per cent off its usual price. The UHS-II technology gives you a read transfer speed up to 250MB per second, making it incredibly fast for uploading to your PC. Still too expensive? SanDisk has a 128GB microSD card for £19.99 (Amazon.co.uk) and Samsung has a 512GB SD for £53.59 (Amazon.co.uk).
Bose noise cancelling headphones 700: Was £349.95, now £209.99, Amazon.co.uk
You can expect huge savings on high-quality tech gadgets during Prime Day – including on these Bose noise cancelling headphones, which landed a spot in our review of the best wireless headphones. With “a lightweight headband and super-soft ear cups, the headphones are superbly comfortable even for lengthy listening sessions”, while the noise-cancelling is “effective”.
For the latest discounts on tech, home appliances and more, try the links below:
Read more on Amazon Prime Day 2021
Best Prime Day home appliance deals– There are huge savings across big-name brands such as Shark, Dyson, Nespresso and Philips right now
Best Prime Day tech deals – Whether it’s a new phone, tablet, laptop or noise-cancelling headphones, you’ll find the best deal here
Best Prime Day Nintendo Switch deals– Calling all gamers: there’s big discounts on the popular console and bundles
Best Prime Day fashion and clothing deals – With prices slashed on dresses, jeans and more, it’s time to get your re-entry outfit planned
Best Prime Day kids’ toys deals – Find discounts on toys, gadgets and board games for kids of all ages
Best Prime Day TV deals – Update your at-home cinema experience without paying full price with our featured deals
Best Prime Day gaming deals – Looking for a new console, or after a new controller or game? Here are the best deals for gamers
Best Prime Day fitness deals – From yoga mats to dumbbells, snap up these savings and upgrade your home workout
Best Prime Day laptop deals– Find big discounts on MacBooks, Microsoft Surface laptops and more
Best Prime Day Amazon device deals– Discover big savings on Amazon’s cutting-edge smart home tech
Best Prime Day Apple deals – With rarely seen savings on the brand’s products, it’s the perfect time to invest in new tech
Best Prime Day alcohol deals – All the boozy savings you need to know about on spirits, wine and beer
Best Amazon Prime Day deals – Read our IndyBest guide to all the best Prime Day 2021 deals