The "China Priority and Retail Banking Subscription" report has been added to ResearchAndMarkets.com's offering.
This report is a comprehensive research report that provides unique primary research insights into the attitudes and appetites of consumer banking customers.
The report offers an in-depth coverage on multiple product types such as deposits, loans, cards, and investments. Drivers of product needs, satisfaction and advocacy and switching intention are examined to assist providers in improving their offering to cater to the changing needs of customers.
The report provides in-depth coverage of the consumer banking landscape in China. Amidst the COVID-19 pandemic, it explores the shifting consumer sentiments regarding how their make their financial decisions as well as their overall banking behaviour.
The report also offers comprehensive coverage at the product level, understanding the shifting levers that influences product acquisition and satisfaction in the market. The report then investigates the changing digital preferences, expectations and behaviours of customers across channels and products to uncover opportunities and impact of the pandemic, through data-driven market research with consumers.
Methodology: This report is based on an online interview with 2,000 'banked' consumers. All information has been anonymized. The survey is representative of China's urban banked population, and quotas were applied to ensure respondents are representative of the urban population by age, gender, region, and income. To qualify as 'banked', respondents must hold a minimum of one banking product with a financial institution in their local market.
For more information about this report visit https://www.researchandmarkets.com/r/8vdezs
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