Kourtney Kardashian says this towel cuts her hair drying time in half

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When it comes to beauty routines, we are constantly seeking out products that make our day-to-day lives a bit easier. From makeup to skincare, everyone has their own way of doing what works for them. Although when it comes to hair, the one thing we can all agree on is that spending an hour blow-drying our wet hair is pretty tedious and unexciting.

Kourtney Kardashian recently let fans in on her best kept secret –– The Aquis x Poosh Rapid Dry and Sleep Hair Turban. It's a dual-sided towel that helps cuts drying time by 50 percent.

The towel is created from two key fabrics: Two layer-lisse, which is an ultra-fine fiber that absorbs water and helps to minimize water damage by reducing the swelling of wet hair that raises the hair cuticles. The leopard side is made from charmeuse, a soft luxurious silky fabric that protects your hair. The multi-tasking towel is also great to wear while you sleep. Aside from alleviating bed head, it also allows for less friction between your hair and your pillow case, otherwise causing frizz and split-ends.

"I discovered the Aquis hair turban a little over a year ago. Not only does it cut down on drying time, but it also minimizes frizz and breakage and increases shine. Using a regular towel to dry your hair damages the follicles and makes split ends even worse. Wrapping my hair in a big towel always felt heavy. I felt strain on my neck and like my hair was being pulled by the roots … because it was," Kourtney Kardashian explained on her lifestyle website.

"You don’t want to stress the follicle because it weakens the root and makes your hair fall out. Since using the Aquis hair turban, I’ve really noticed a difference in my hair texture, shine, and strength, and way less damage overall. The turban is light and easy to pack and it’s become a necessity in my getting-ready routine," she also added.

Shop: AQUIS X POOSH Rapid Dry Hair Turban, $38.00

Some other added benefits of the hair turban is that it helps hair color stay for longer and it also creates bounce and volume. No matter what type of hair texture you have, the brand says that the towel works universally for every hair type -- from fine to treated, damaged or thin, straight, curly, wavy, and kinky.

Aquis, a female-founded brand that was began in the '90s, uses biology and a science-based approach to transforming haircare in order to restore the natural strength of hair follicles.