13 B Corp brands to support this Earth Day
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One of my favorite sayings is, “once you know better, do better.” As a fan of sustainability practices, I try to research and learn everything to know whether or not a brand is truly doing what it says it is. I try to support companies with sustainable practices, including ethical sourcing, regenerative agriculture, transparent wages and compostable packaging. Because environmentally friendly practices are one of my top values, I tend to shop from a handful of B Corporations—companies of all sizes that have passed a B Impact Assessment (BIA) on its operations, workers, customers, community and environment.
I trust the B Corp certification because it’s not an easy one to get and most brands that acquire it tend to meet other sustainable marks and may have Global Organic Textile Standard (GOTS), Oeko-Tex, Fair Trade, Bluesign approved and/or Leaping Bunny certifications.
There is a wonderful directory of B Corps that you can filter by product type and location to find practically anything on your wishlist, but as there are nearly 4,000 certified companies worldwide, it can be overwhelming, to say the least. We rounded up some of the best brands with B Corp certification to support in honor of Earth Day, which is April 22.
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1. Earth Hero
Earth Hero is a one-stop-shop working to make sustainable items and eco-friendly living more accessible. This online marketplace stocks all kinds of products, from home goods to outdoor essentials, beauty and more.
The company is a certified B Corp, part of 1% For The Planet and offers carbon-neutral shipping. Earth Hero carries such a wide variety of products—many from other sustainable brands and B Corps—so you can shop for your whole home in one place, which reduces your imprint. I highly recommend checking out Earth Hero the next time you need to buy something.
2. 4ocean
Plastic in the Earth’s oceans and waterways is a big problem and it’s hard to find out how to help. Of course, you can aim to reduce your plastic usage, but you can also support brands like 4ocean, a certified B Corp working to clean up our oceans, rivers and coastlines from harmful plastic waste negatively impacting the environment. This company is also certified climate neutral and part of 1% For The Planet.
Since 2017, 4ocean has removed more than 14 million pounds of trash from our waterways and it helps to educate local and global communities on ways to reduce plastic. The brand funds clean-up efforts by selling items like bracelets, masks made of 50 percent 4ocean plastic and water bottles. For each product sold, 4ocean removes one pound of trash from waterways!
3. Klean Kanteen
As the summer season approaches, you’ll want to make sure you have a reusable water bottle, especially for any travel and outdoor adventures you might have planned. Refilling your water bottle is sanitary and eco-friendly because you’re choosing not to drink from—and then toss—a plastic bottle. Single-use plastic has caused climate emergencies in our waterways and landfills, so this choice is bigger than it seems. Klean Kanteen makes one of our favorite water bottles and the brand's products are known for being durable, affordable and can replace mountains of single-use waste.
The company is working hard to reduce emissions by measuring current emissions during business activities like manufacturing. Klean Kanteen’s electricity at its headquarters is actually entirely powered by solar panels, which helps reduce emissions as well. As a member of 1% For The Planet and a certified climate-neutral company, the company offers products that are less likely to harm the Earth over time than other brands. I love Klean Kanteen’s tumblers, food canisters and straws too!
4. Cora
As someone who gets a period, it’s important to me that I can trust the products I use during my cycle. Cora makes organic tampons and pads, period underwear, a menstrual cup and more.
Cora’s products hold up well; we tested and enjoyed its organic tampon subscription and I love wearing their brief-style period underwear to bed. You can read the brand’s Impact report as well as our recent interview with founder Molly Hayward to get a better understanding of what they're doing to help make the world a more sustainable place.
5. Stash Tea
Tea is a go-to beverage for me and I have (at least) one cup a day. As someone who consumes a lot of tea, I like to have multiple flavor options and I like to know that any resultant waste is recyclable, compostable and doesn’t contain harmful micro-plastics. Stash Tea checks all of these boxes. The company has been around for decades—since 1972 to be e exact—and has focused on sustainable business methods.
Stash became B Corp certified in 2017 in an effort to ensure its impact on the world remains positive. Some of the ways the company does this are by investing and strengthening communities, finding reputable partners around the world to get ingredients from and using sustainable packaging. On top of all of this, Stash also takes pride in its bold flavors and combinations, offering unique options you might not find from other tea companies. With so many options you’re sure to find a flavor (or two) you love!
6. Bombas
I love a good pair of socks and I love buying ethically sourced goods, so naturally, I love Bombas. This sock company also dabbles in some other pieces of clothing (including T-shirts and more) and has earned a B Corp certification for its sustainable business practices.
On top of using high-quality materials that last to ultimately reduce textile waste, it earned its B Corp certification because of its One Purchased = One Donated business model where the company donates an equivalent item of clothing for every one purchased. I have a few pairs myself and I can tell you first hand, you (and your feet) will relish Bombas.
7. Goodee
I discovered Goodee recently and I’m already a huge fan. This Black-owned business is a large online marketplace offering ethical goods from sustainable brands specializing in home décor and furniture. I’m no stranger to online shopping and I’ll be one of the first to admit that finding ethical furniture brands isn’t easy. Plus, it’s rare that I want to buy everything for my home from one place.
Goodee, a B Corp, makes decorating and nesting easy since everything is in one place. You can find wooden benches, abstract drinkware and colorful baskets at Goodee. The goods are more expensive than you’d find at the local mall or furniture outlet, but the company sells sleek and slow-made items and that comes at a cost.
8. Blueland
I’m a bit of a clean freak. I have my clutter and a constant dusting of soil around plants, but I really care about the cleaning products I use. I don’t like heavy fragrances or bleach and I’m not a fan of buying a new product in a plastic bottle every time I run out of something. Blueland is a recent obsession of mine because it makes eco-friendly cleaning products without sacrificing a clean planet—and it’s woman-owned.
The Blueland system works like this: You purchase a starter pack and when you run out, you can buy refills. The cleaning products themselves are small—soap, detergent and dishwasher tablets are roughly the size of a nickel. If you already have bottles at home, you can jump right to the refilling step and purchase the tablets on their own, too.
9. Good Clean Love
Oregon-based brand Good Clean Love creates personal care and intimacy products for all genders made from natural ingredients.
The company's products run the gamut, from pH balance wipes to massage candles, personal care systems and more. For such sensitive areas, it’s important to understand the ingredients used in the products you use. Because Good Clean Love is a B Corp, you can use its products with good faith and no regrets.
10. Ben and Jerry's
Odds are you have tasted, or at least heard of, Ben and Jerry's ice cream before. You may not know, however, that Ben and Jerry’s is a B Corp, which is quite surprising for a company of their size. Even before the existence of the B Corp certification, Ben and Jerry’s had a long history of ethical and sustainable business practices.
The company set a social mission for themselves with equal importance of product and economic missions in 1988 and have stuck to it ever since. On top of long-standing sustainable business practices, Ben and Jerry’s creates a quality product, with milk and cream from family farmers, refusing to use milk from cows treated with synthetic hormones and even offering non-dairy options for anyone looking for an alternative. I think they make the best non-dairy ice cream out there!
11. Pela
A phone case is a personal purchase, especially if you’re on your phone as much as I am (sadly). I recently upgraded my case to a Pela case, as the company makes 100 percent compostable and biodegradable phone cases, which results in less waste in our landfills and oceans.
If your current phone case works perfectly fine, then that’s great! However, if you’re in need of an upgrade or buy a new phone, I highly recommend Pela’s cases. They're soft, protective and flexible but not slippery, which is essential. Pela has a wide variety of colors, designs, engravings and wallet designs to choose from. Why not buy from a force of good if you’re buying a case anyways?
12. Bee’s Wrap
You may have heard of beeswax wrap from your earthy-crunchy aunt or local zero-waste shop. It’s an eco-friendly replacement for plastic wrap or aluminum foil and can be reused over and over, then eventually composted. Bee’s Wrap is a company that specializes in beeswax wrap, as you can tell from its name.
The brand is incredibly transparent and passed the BIA by "responsibly sourcing our ingredients, using all parts of our ingredients and product and consciously creating a product that limits waste—specifically plastic—going to landfills.” Beeswax wrap can help you reduce your food waste while making your fridge a bit prettier.
13. Fairware Promotional Products
Fairware is a PR Agency that helps brands like AVEDA, Seventh Generation, Patagonia and Nature’s Path create promotional campaigns and products that are ethically sourced and sustainably made. The company works with brands in the US and Canada. Fairware is also a certified living-wage employer and women- and LGBTQ+-owned business, in addition to being a B Corp.
It’s a great brand to partner with for future marketing needs, as well as one to look for when you notice some of your favorite brands, like Lush, Vega, Ben [and] Jerry’s, running campaigns; you can shop with a clear conscience that the entire launch has been thought-through and aligns with your values.
Shop from Fairwave Promotional Products
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This article originally appeared on Reviewed: B Corp brands: Here are 13 companies to support this Earth Day
