Zynga might have mustered up enough support to go public, but now it's time to learn if that faith was well placed. There are some new numbers out that don't exactly bode well for the company, which is starting to see a sharp decline in users. The graphs below illustrate the point. This is Cityville, which has dropped from 21.1 to 19.7 million players in a month
And this is the former flagship title Farmville, which has seen a decline from 13.8 to 12.7 million.
So what's happening here? It's not that complicated. Zynga is like any other game manufacturer. They need hits to survive, and Zynga hasn't brought anything new to the table in a while. And judging from a slew of lawsuits over Farmville, the latest being about copied source code, the implication is that they might have NEVER brought anything new to the table, but rather piggybacked off the success of others. But the fact is, unless they can come up with some new titles, they're going to fall by the wayside in terms of relevance, IPO or no IPO. They need some fresh titles, and they'd be wise to start looking to expand to game that don't have "Ville" or "Wars" in them. They might have tried to do that with a failed bid for the more creative casual company, PopCap, but ultimately lost that war to EA. Can Zynga reinvent itself and retain users? I guess we'll have to see.