[by Joy Kim] K-pop boy band ZE:A’s member Park Hyung sik is now a model of a outdoor brand Marmot.
On September 5, local outdoor brand Black Yak made announcement from a press release that Park Hyung sik will be modeling for their new import brand Marmort. Park will start promotion by releasing new fashion pictorial.
Park Hyung sik is first idol star to be a model for an outdoor brand. There have been cases with entire boy band or girl groups becoming a model of a fashion brand but Park is the first case to have a solo contract. Generally, brands seek for the popularity of idol groups and emphasize on fashion. However, Marmot says they were attracted Park’s pure and sincere images.
According to director of Marketing of the brand, Shin Jae hoon said “Park Hyung sik is now one of the most popular stars of the time. On stages, small screens and variety shows, he is popular to wide range of public. Marmot will aim to introduce new outdoor life style with Park showing the fresh and passionate images.”
Marmot is American life style brand, which started from 1974. Local outdoor brand Black Yak acquired brand license in Korea. With high qualities and trendy designs, it has fan base over the world and in Korea as well. (photo by Marmot)
For more: bntnews.co.uk