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Soon, you may be able to buy not just virtual goods when playing a game on your Kindle Fire -- you may be able to buy physical goods, as well.
Amazon is currently testing in-app purchases of physical goods, a spokesperson said. The company worked with gamemaker Activision to make a physical toy (above) available for one-click purchase in its Skylanders Cloud Patrol game for the upcoming Kindle Fire HD. After purchasing a character toy, customers will immediately be able to play a digital version of the character in the game as well, according to AllThingsD.
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The technology was demoed at an Amazon press conference in Santa Monica, Calif., last week.
A spokesperson declined to disclose what cut Amazon would take from sales, and whether the company has worked with any other developer to enable material goods purchases to date. Sellers will be subject to the same sales and return policies as third-party Amazon Marketplace sellers, the spokesperson added.
Amazon only enabled in-app purchasing of virtual goods this spring.
The move will open up a new revenue stream for developers, giving them further incentive to develop apps that are compatible with the Kindle Fire. Neither Apple nor Google currently enable integrated in-app purchasing of physical products.
This story originally published on Mashable here.