New York (AFP) - The New Yorker said Monday it was opening up its archives from 2007 as part of a website relaunch ahead of implementing a digital "paywall" at the prestigious magazine.
The move marks the latest effort by media outlets to bring in new revenues from digital readers amid declining print circulation.
The New Yorker, launched in 1925 as a literary and news weekly and known for its humorous cartoons, said details of the "metered paywall" would be forthcoming.
"Beginning this week, absolutely everything new that we publish -- the work in the print magazine and the work published online only -- will be unlocked," the editors said in a blog post.
"All of it, for everyone. Call it a summer-long free-for-all. Non-subscribers will get a chance to explore The New Yorker fully and freely, just as subscribers always have. Then, in the fall, we move to a second phase, implementing an easier-to-use, logical, metered paywall."
The statement said non-subscribers will be able to read a limited amount of content before being asked to subscribe, in a system similar to that of the New York Times.
The magazine, part of the Conde Nast group, said its website would have "an elegant design with bigger, more striking photographs," and would include a new "Cultural Comment" blog and access to podcasts, fiction and commentary.
Jeff Howe, a professor of multimedia journalism at Northeastern University, called the new paywall strategy a good one.
"Paywalls aren't the silver bullet news outlets thought they would be back in the Jurassic period of the Internet's development, but a limited and intentionally leaky one becomes one of a bunch of revenue streams to staunch further declines, and maybe even help ward off that terrible vortex of losses leading to layoffs leading to readership declines leading to losses," Howe said.
The New Yorker said it had sponsors for the redesigned website including Cisco, Haagen-Dazs, HSBC, and Stolichnaya Premium Vodka.
The magazine's most recent circulation was just over one million, according to the Alliance for Audited Media.