A new restaurant in New York City has implemented what it's calling an Instagram menu, directing patrons to pictures of food posted on the popular photo-sharing site to help them decide what to order.
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When three-week old Latin-American restaurant Comodo -- located in Manhattan's SoHo neighborhood -- noticed guests were repeatedly snapping pictures of their entrees and uploading them to Instagram, it decided to capitalize on the trend. The restaurant has embraced the hashtag #ComodoMenu and added it to the bottom of its real-life menu, encouraging guests to add, share and check out photos of food offered at the establishment.
"People love taking pictures of food when they go out, and we wanted to use what was organically happening on social media sites and turn it into a helpful and fun tool at the restaurant," Comodo owner Felipe Donnelly told Mashable. "We've been encouraging guests to post pictures on Instagram to spread the word, and the feedback has been great. Everyone keeps telling us how smart and creative it is."
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Donnelly said it aims to help people decide what to order by searching the hashtag and seeing what others post.
Waiters also point out the new initiative to patrons and ask them add their own pictures to the collection, along with reviews and feedback.
What do you think of the concept? Should more restaurants implement the same strategy? Let us know your thoughts in the comments below.
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This story originally published on Mashable here.