Yes, the economy is endangering Family Dollar — just not in the way you think

John Aziz
The Week

In the wake of the 2008 recession, dollar stores such as Dollar Tree, Dollar General, and Family Dollar — which sell a wide selection of different goods, from food and household goods to clothing — exploded throughout America, drawing in new customers hit by the weak recovery, or just looking for a bargain. Over the past five years, the big three dollar chains added 5,700 new stores:

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[Businessweek]

But discount retailers got a shock last week when Family Dollar issued a dismal earnings report and announced plans to close 370 stores, roughly 5 percent of its locations.

The company gave a range of excuses for the disappointing results, including harsh winter weather. Yet some suggest the current economy is too healthy for dollar stores to thrive, arguing that dollar stores generally do best in weaker economic times when customers need to stretch their budgets

But while the economy is recovering as a whole, times are still very tough for a lot of people — including most of those who make up dollar stores' target audiences.

Spending on food stamps, for example, is still rising, although not nearly as fast as it was earlier in the decade:

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[Federal Reserve Bank of St. Louis]

And while the numbers of long-term unemployed are decreasing, there are still more of them than at any point between World War II and the 2008 recession:

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[Federal Reserve Bank of St. Louis]

And households as a group are still in penny-pinching mode, gradually paying down debt accrued before the recession and saving at a higher rate than before the recession:

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SEE ALSO: 7 ways to quickly become a master at anything

[Federal Reserve Bank of St. Louis]

These three things suggest that economic conditions are still right for dollar stores to thrive.

The real story, then, behind Family Dollar's closures is of competition between different dollar stores. As Businessweek notes, "[t]here have never been so many places to buy an 80¢ stick of deodorant or a $1.05 jar of salsa."

In other words, the lower-end marketplace has become saturated. An anemic recovery has made budget retailers a lot of money, and they've responded by ploughing it backed into aggressive expansion plans. And it's Family Dollar that has been the competitor squeezed.

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