'Gimmicky' or 'fabulous'?: Wendy's Canada swaps mascot's red locks for grey hair to support axed CTV anchor Lisa LaFlamme

Wendy's Canada/Lisa LaFlamme (Twitter/Wendy's Canada & Getty Images)
Wendy's Canada/Lisa LaFlamme (Twitter/Wendy's Canada & Getty Images)
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Wendy's Canada has entered the discussion on Bell Media letting go of legacy CTV News anchor Lisa LaFlamme in a new image posted on social media.

"Because a [star] is a [star] regardless of hair colour," the tweet from Wendy's Canada reads, just above a picture of the Wendy's mascot, with her red hair changed to a grey colour.

On Aug. 15, LaFlamme posted a video on social media where she stated she was "blindsided" by the move to end her contract.

"At 58, I still thought I had a lot more time to tell more of the stories that impact our daily lives," she said in the video. "Instead I leave CTV humbled by the people who put their faith in me to tell their story.

"While it is crushing to be leaving CTV National News in a manner that is not my choice, please know reporting to you has truly been the greatest honour of my life, and I thank you for always being there."

There was also a published report that quoted CTV News chief Michael Melling asking who "...let Lisa’s hair go grey?"

After Wendy's Canada posted their image, many took to social media to comment, and some want more action.

Earlier this week, Dove launched its "Keep The Grey" campaign, with a video posted by the company on social media reading, "women with grey hair are being edged out of the workplace."

"Dove is going grey," the message reads. "Together we can support women aging beautifully on their own terms."