‘Wedding Band’ Off To Decent Start At TBS
TBS’ hourlong comedy The Wedding Band has the odds stacked against it when the network scheduled it in the Saturday 10 PM slot. The last scripted series I can think of that successfully launched on Saturdays was CBS’ The District in 2000. But Saturday is unusually strong for TBS in primetime with a Big Bang Theory block, so The Wedding Band, which received mostly favorable reviews, had a fighting chance despite little promotion.
It premiered this past Saturday to 1.845 million total viewers, 1.068 million adults 18-49 and 613,000 adults 18-34. The numbers were down from TBS’ two most recent original series debuts of half-hour comedies Men And Work and Sullivan and Son, which opened with 2.65 million and 2.5 million total viewers, respectively, but for Saturday night those ratings are not bad. Until you look at Wedding Band’s big lead-in from a The Big Bang Theory repeat at 9:30 PM, which drew 3.7 million total viewers, 1.9 million adults 18-49 and 962,000 adults 18-34. While The Wedding Band didn’t tank, TBS brass were likely hoping for a better retention.
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