To celebrate the birthday of late Michael Jackson, Pepsi and Twitter will be live-streaming on Wednesday night a tribute concert from New York City.
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Starting at 8:45 p.m. ET, fans who visit Pepsi's branded Twitter page or Pepsi.com/CelebrateBad25 will be able to watch live performances by Canadian singer Melanie Fiona, rapper Swizz Beatz and R&B singer-songwriter Ne-Yo.
The event is part of a Pepsi's "Live for Now" global ad campaign, which has featured other livestreamed concerts in the past. Earlier this month, the web was privvy to a stream of hip-hop star Nicki Minaj’s concert also in New York City and even had their tweets showcased on a digital billboard in New York City’s Times Square.
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Pepsi is encouraging fans to use the hashtag #MJBirthdayShow for tweets related to the show.
— Pepsi™ (@pepsi) August 29, 2012
Grammy-nominated R&B singer Fiona, who said she will be performing "Bad" and "Dirty Diana," told Mashable that she is gearing up to "embody my inner MJ" tonight.
"For me, Michael really stepped out on this album and showed everyone that he could not be put into a box," Fiona said. "As a kid, I will never forget dancing with my cousins in my basement to his videos."
"I'm truly honored to be a part of this celebration," she added.
Michael Jackson, who died in 2009, would have been 54 today.
Brian Anthony Hernandez contributed to this report.
This story originally published on Mashable here.