You can watch live streaming video of Samsung’s ‘Galaxy & Ativ’ event right here

Samsung has been announcing new smartphones over the past few weeks like it’s going out of style. The Galaxy S4 mini, Galaxy S4 Zoom, Galaxy S4 Active and other handsets have all debuted recently, and Samsung is expected to have them all on hand during Thursday’s press conference — along with a few surprises. While some find it confusing, unveiling more than a half-dozen versions of the Galaxy S4 might be a smart play when it comes time to talk numbers; just as Apple lumps all of its iPhone models into one total sales figure, Samsung will be able to include all of these Galaxy S4 versions in a single shipment figure now that sales of the flagship model seem to be slowing. A wide variety of options has always been part of Samsung’s game plan though, and now we get to see exactly what the company has in store for us this summer. Samsung’s “Galaxy & Ativ” event is scheduled to kick off at 2:00 p.m. EDT, 11:00 a.m. PDT, and live streaming video of the press conference can be viewed below.

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This article was originally published on BGR.com