Walmart targets Cincinnati home delivery market

Walmart Inc. is entering Cincinnati's already crowded market for grocery delivery this week by claiming its offer is more transparent than those of its rivals. And they might be right. "The great low price you see on produce, on consumables, on soup and crackers, it's always the same low price online as they are in stores," said Walmart spokeswoman Molly Blakeman. "That's a big deal." Similarly, Walmart's delivery fee of $9.95 per order doesn't change if you hit a certain order threshold, she added, and "there's no subscription, no hidden fees." That's obviously a shot at Amazon Inc., right? Its $119-per-year Prime membership is required for shoppers to get free, 2-hour delivery of Whole Foods merchandise.