Instagram users have their noses pressed up to their smartphone screens trying to spot the app's most elusive dog. Momo the border collie and his talent for blending in to scenery has made #FindMomo the real-life version of Where's Waldo?
Ontario-based graphic designer and Momo's best human friend, Andrew Knapp, discovered the dog's knack for hiding in plain sight while playing fetch. "Momo does it himself," Knapp told Mashable. "He runs off when I'm about to throw a stick, and waits until I throw it, usually camouflaged in the forest."
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Knapp's keen eye for landscapes also helped him create photographs people actually want to look at -- with Momo or without. Still, the dog proves to be an eye-catching addition to his images.
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"I love taking photos of these landscape and streetscapes, but without a subject or a sort of quirk, there was just nothing really interesting about them," Knapp said. "With Momo in them, you're forced to look at the photo for at least a second or two."
While Knapp said the game isn't "that challenging," it has certainly engaged thousands of Instagrammers that play along in their feed.
But fear not -- Momo's Internet fame hasn't turned this Canadian pooch into a hotdog. "He's never bragged once about being a good hider," Knapp said. "He'll [still] be scared of you if you're wearing a big hat."
Good to know Momo still has his paws firmly planted in the dirt -- unless of course you're wearing a sombrero, in which case he'll be a foot off the ground while running away.
Can you spot Momo in the photographs, below? If your peepers start cramping, skip to the answer key at the bottom of the page.
Image courtesy of Andrew Knapp
Images courtesy of Andrew Knapp
This story originally published on Mashable here.