Vogue Arabia Faces Backlash For Its Saudi Princess Cover While Women Activists Remain in Jail
A Vogue cover featuring a Saudi princess behind the wheel of a convertible has prompted criticism online as its publication follows the nation’s arrest of nearly a dozen women’s right activists.
In anticipation of the Kingdom’s June 24 removal of the ban on women drivers, Vogue Arabia’s June issue celebrates the “trailblazing women of Saudi Arabia”. The cover shows the Princess Hayfa bint Abdullah al-Saud in the driver’s seat wearing leather gloves, high heels and a loosely tied headscarf above the headline “Driving Force”.
“This month, the Kingdom of Saudi Arabia is putting women in the driving seat — and so are we,” the magazine said in its announcement of the cover feature. The issue “celebrates the women of the Kingdom and their wide-reaching achievements.”
Yet critics pointed out that while the royal family continues to earns accolades for efforts to modernize the conservative Kingdom, 11 activists at the forefront of a campaign to end the gendered driving ban were detained last month. They were also smeared as “traitors” and could face charges for “undermining the country’s stability.”
At least four of the activists were released last week, according to Amnesty International, but others remain in detention.
In the midst of the crackdown, social media users blasted the magazine cover as tone deaf.
Is Vogue Arabia celebrating the wrong Saudi women?
While the Saudi women who campaigned for the driving ban could face the death penalty, this Saudi Princess is on the magazine cover and being celebrated as "trailblazing" https://t.co/hsfW4dYdrJ— Osha Mahmoud (@Osha001) May 31, 2018
A princess on the cover of Vogue Arabia to celebrate lifting the ban while the women driving activists are in jail for treason https://t.co/I1uqgpjlbr
— ???? ??????? (@Hala_Aldosari) May 31, 2018
When I said Vogue Arabia needs to feature more ethnic Arabs on their covers - this is not what I meant. pic.twitter.com/djUbhDKBi3
— Rowaida Abdelaziz (@Rowaida_Abdel) May 31, 2018
I'm laughing so hard that my irony glands are about to burst. A Saudi princess is on the cover of @VogueArabia to celebrate women finally being allowed to drive. Yet, her family is currently jailing the pioneering women that actually fought for that right. https://t.co/2dLXes4v5N
— Biejan Poor Toulabi (@btoulabi) May 31, 2018
Some on Twitter altered the cover by replacing the princess with images of the jailed rights activists.
After @VogueAlArabiya thought it’d make sense to feature HRH in June 2018 issue on “trailblazing women of #Saudi Arabia” & their driving, Saudi women have taken to Twitter to object & replaced her image with 3 of arrested activists labeled as “traitors”: Aziza, Loujain, & Eman. pic.twitter.com/SOZA28YS72
— Nora Abdulkarim ???? ??????? (@Ana3rabeya) May 31, 2018
Princess Hayfa, whose family has enforced the driving ban, told Vogue, “In our country, there are some conservatives who fear change.”
“Personally, I support these changes with great enthusiasm,” she added.
Rights groups say international outrage over the crackdown has threatened to derail the Crown Prince Mohammed bin Salman’s image as a reformer. He recently traveled around the world on a tour aimed in part at reshaping Saudi Arabia’s image.