Virtual Rides at Long Beach BMW
Long Beach BMW Motorcycles announced it is the first U.S. Dealer to offer BMW’s Virtual Reality Experience, providing customers with an opportunity to take virtual test rides on a variety of bikes.
“We are always looking for ways to get more non-riders interested in motorcycles,” said David Lindahl, co-owner and sales manager of the California dealership. “There is certainly no substitute for the feeling you get when you’re on a bike, but for people who haven’t yet learned how to ride, it’s a fun way for them to see what they’re missing.”
Users wear an Oculus Gear VR headset providing 360-degree visuals, and over-ear headphones with a Subpac wearable subwoofer, which transmits the feeling of the roaring engine to the user.
“The virtual reality experience definitely appeals to non-riders, but even seasoned motorcyclists are enjoying it,” added Charles Berthon, co-owner and general manager.
Students in local motorcycle rider safety programs are already using the setup, taking “rides” around the track on a S 1000 RR, on a dirt trail with the R 1200 GS, and on country roads on a R nine T.