It's official: Virgin America is no more.
A decade after first taking to the skies, Virgin America will cease to exist for the Federal Aviation Administration (FAA).
As of Thursday, pilots will call out the company's callsign "Redwood" for the last time, and afterwards adopt that of their new identity "Alaska" for Alaska Airlines, reports Travel + Leisure.
It's one of the final steps in the completion of the $4 billion acquisition.
For consumers, Virgin America will operate its last branded flight on April 24.
As of April 25, consumers who try to book a flight via Virgin America's website or app will be redirected to Alaskaair.com.
The decision to adopt Alaska Air Group's brand and logo was reached after 10 months of research in a strategy aimed at appealing to its largely West Coast consumer base.
Ahead of its full retirement, Virgin America flight attendant and photographer Molly Choma has been capturing behind-the-scenes moments of flight attendants working in the galley preparing meals, performing safety drills during training, and taking a break during their flight service.
This week, Choma also released a farewell video that takes viewers behind the scenes, and familiarizes them with some of the faces that made up the frontlines of the carrier.
Watch the video at https://youtu.be/FuDLxK1dhjk.
Her photos are posted on Instagram with the hashtag #TheSecretLifeOfVirgins.