Viggle Kicks Off Football Season With MyGuy, a New Fantasy Sports App
<p> Update Also Includes Facebook Connect and Electronic Programming Guide </p>
NEW YORK, NY--(Marketwire -09/05/12)- Viggle(SM) (VGGL), the loyalty program for TV, today announced MyGuy, a mobile fantasy football game for both NFL and college sports fans. Launching on the first day of the 2012 NFL season, MyGuy is designed to enhance the game-watching experience by allowing fans to earn real rewards for playing.
"We created MyGuy in order to give Viggle's football fans a next-gen fantasy sports experience," said Chris Stephenson, president of Viggle. "Users can watch every game, sub in different players as often as they want and rake in points to get real rewards such as tickets, gift cards and football merchandise. MyGuy also allows college football fans to finally take advantage of fantasy sports."
To play, Viggle users check into any live football game and MyGuy automatically recognizes which teams are playing -- fans can choose which players they want to put in the game and they can switch their players in real time. The better their "guys" score, the more points the Viggle user gets. When the player fumbles, your points tumble too.
"Early user feedback is that fans love the social features of MyGuy, especially Smacktalk," Stephenson added. "Users become even more engaged because, unlike other fantasy football games, MyGuy users aren't committed to drafted players for the entire season. The ability to switch players as the game is happening makes MyGuy instantly gratifying, without the 20+ week commitment!"
In addition to the MyGuy game, the Viggle application has been updated to include new Facebook Connect social features and a drag-and-drop programming guide that lets users easily create their own custom channel guide.
Built on the recently announced Viggle developer platform, MyGuy is a proof of concept of the HTML5 application platform that Viggle is offering networks, producers and brand partners. Since its launch seven months ago, more than one million users have registered for the Viggle app. To keep up to date with the latest MyGuy news, follow us on Twitter at @MyGuyFootball.
About Viggle(SM)
Viggle is a loyalty program for television that gives people real rewards for checking into the television shows they are watching. Available for Android, Apple iPhone®, iPad® and iPod touch®, Viggle automatically identifies the television shows its users are watching and awards them points when they check-in. Viggle users can redeem their points in the app's rewards catalogue for items such as movie tickets, music, gift cards or they can convert them into charitable donations. For more information, visit http://www.viggle.com, follow us on Twitter @Viggle or like us on Facebook.
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. All information provided in this press release is as of September 5, 2012. Except as required by law, Viggle Inc. undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.
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