Kia’s high-impact, personalized ads are a slam dunk on Yahoo! Sports. Depending on how each player’s March Madness bracket is performing, Yahoo! users are greeted with a smile or a glare from Kia’s “Hotbot” with an update on their own bracket performance and a relevant message about the new 2014 Kia Forte. Players can also click to expand the ad to play the full “Hotbot” video and learn more.