Eat, Fry, Love: A Cautionary Remix

In 2011, State Farm teamed up with William Shatner to produce a short video dramatizing an actual accident where the celebrity was burned in a turkey fryer mishap on Thanksgiving. As a result of the video and safety campaign last year, State Farm grease & cooking related fire claims occurring on Thanksgiving Day were carved in half and the daily average for the entire month reached a seven year low. It seems that William Shatner really DID help save the world from exploding turkeys. Courtesy State Farm.