Video: Microsoft’s first Xbox One ad celebrates the glory of escapism

Brad Reed

With the console wars set to heat up again this holiday season, Microsoft has fired its opening advertising volley with a terrific Xbox One ad that celebrates the joys of escapism. The ad depicts several fictional characters, from a giant robot to a zombie to Mr. Spock, beckoning everyday people to leave their presumably boring lives for a bit of fun, either through playing games or watching their favorite movies. The ad deftly shows the new console’s voice activation capabilities and its ability to act as a set-top box for your television. The full ad follows below.

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