Video Fashion Week launches on style.com

AFP Relax News
Surface to Air: Spring 2012 Ready-to-Wear (video screenshot)

In case you never tire of fashion weeks, you're in luck: just after the Big Four -- New York, London, Milan, and Paris -- wrapped up their events last week, Vogue website style.com will present a new spring/summer collection video for 12 consecutive days.

Twelve different labels including Surface to Air, Joseph, and Opening Ceremony, which all don't show their collections in the four main fashion capitals, signed up to portray their spring/summer ranges in the form of original video content for Video Fashion Week, launched Monday.

The first clip, courtesy of hip Parisian label Surface to Air, can be watched at http://bit.ly/qON4YP.

In related news, Condé Nast, which owns style.com, also just announced the creation of its own entertainment division that will be "developing television and online programming based on Conde Nast personalities, articles, and general brands...although movies are also a focus," according to the New York Times.