Viacom Fires Back at DirecTV With VH1 Style Pop-Up Video

Brian Anthony Hernandez
July 11, 2012

DirecTV customers lost access to Viacom channels such as MTV, Nickelodeon, Comedy Central and more on Tuesday at midnight ET after the two media giants couldn't reach a deal on programming fees. Before the blackout, , using social media to rally support and inform followers.

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Now, Viacom has unleashed a VH1 style pop-up video, taking DirecTV CEO Michael White's video statement to customers and plopping text bubbles on the footage.

The text bubbles mock White's perspective on the very public battle and draw attention to a phone number that directs people to a DirecTV call center.

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DirecTV has claimed Viacom wants customers "to pay over to keep the same channels you are already receiving," which the service provider equates to more than $1 billion. Viacom, however, has said those numbers are misleading and the increase would be "a per day per subscriber."

The companies' previous 7-year contract expired earlier this month. While both companies have shared updates on social media, they are reacting to people's concerns in disparate manners with DirecTV issuing and Viacom primarily using snark and Viacom channel celebrities.

VH1 pop-up videos first came out in 1996 on the channel's Pop Up Videos show. The show ended in 2002 but returned in 2011 with Britney Spears's "Till The World Ends."

Whose side are you on? Is it OK for companies to use social media to spread their message regarding business deals? Let us know your thoughts about this dispute in the comments below.

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This story originally published on Mashable .