A very big-haired baby interrupts live Kim Kardashian TV report

A hirsute baby is slowly but surely taking over the internet. And our TVs. 

Eight-week-old Junior has been nicknamed "Baby Bear" by his family, such is the bouffant nature of his hair. It's as big as it is adorable.  

SEE ALSO: Cute baby wakes up to hell of its own making

The Irish infant and his mum Chelsea Noon have been profiled at length in the last 48 hours resulting in a proliferation of pics — mostly of Junior getting his hair blow-dried. 

But last night, Australian TV program The Project took it one step further, cutting back to a portrait of the tiny infant in between the footage for every news update which followed. 

It was funny for a hot second, but when Junior appeared during a report on the backlash Kim Kardashian has received on social media following her frightening robbery — well, that wasn't funny at all. 

The show's host Waleed Aly later addressed the very awkward image-swap, saying it wasn't a crap joke, but a technical gaffe. "Obviously there was a little technical issue in the middle of that. We need to point out that was not remotely deliberate."  

Co-host Peter Hellier had another theory: "I think my little friend hacked the system." Sure enough, the program did not make a video of the live error available, so guess you had to be there.

His hair does look like it might imbue him with magical powers.