Verizon believes unlimited data plans are on their way out, the company's CFO told investors at a Goldman Sachs conference on Friday.
"The good news here though is the dilution is not as much as we expected," said Fran Shammo, explaining how the company hasn't seen much attrition after dropping its unlimited data plan in May. "The other good news is we have more people going to shared than we actually anticipated. And the thing that really surprised us is we have a lot of people coming off unlimited to go to shared."
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Shammo added that "Unlimited is just a word. It doesn't mean anything...So that whole unlimited thing I think is going by the wayside and they see the benefit of going to the shared."
Verizon introduced its "Share Everything" plans in June. The program lets you put up to 10 devices under one plan with a monthly data allowance that starts at 1 GB for $50. Smartphones cost $40 per device, and data plans go up to 10 GB for a monthly $100. You can also add a tablet for an additional $10, without the need to sign a long-term contract. AT&T followed suit with its own shared data plan the next month.
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Despite Shammo's assertion that unlimited plans are on their way out, Sprint and T-Mobile still offer them, though the latter doesn't offer the iPhone. You can also get unlimited data via AT&T if you're grandfathered in on such a plan.
What do think? Is unlimited dead? Let us know in the comments.
Image courtesy of Flickr, jfingas
This story originally published on Mashable here.