Vendors with the Farmers’ Market on Broadway raise concerns about schedule changes

GREEN BAY, Wis. (WFRV) – Some vendors at the Farmers’ Market on Broadway in Green Bay are frustrated with the organization’s decision to only have certain vendors there for half the season.

With the farmers’ market days away, vendors are gearing up for the summer season, but some, like Samuel Rosado with Gourmet Corn Yucatan Cuisine and Settlement Bar & Grill, will only be there half the time.

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Rosado explained his frustration, saying, “Thank God I have this business, and I have other events, but they are affecting other vendors that live off that income. They are going to affect my 2 employees who are normally there every Wednesday and are now going to be there half of the time.”

The decision comes as a construction project to Green Bay’s Public Market nears. Rosado says he’s been a vendor at the market for the last eight years and has had great success with the event. Because of his seniority and demand at the market, Rosado says he is confused as to why his schedule was cut.

“I am okay that you are going to lose some spots for the construction, but what was the process of elimination to pick 14 people? Why pick my truck, which is very successful there?” he says.

Vice President of Marketing and Communications with On Broadway Mary Rhode issued a statement saying:

“On Broadway, Inc. events serve as small business incubators. The Farmers’ Market on Broadway receives far more applications every year than we can accept into the market, and each year requires potential vendors to reapply; there is no guaranteed admittance. Prior to each market season, a committee reviews submitted applications, and despite the size of our market, over 100 of those applicants still need to be turned away each year.

The vendor selection process is carefully handled to deconflict product selection, including food trucks, and balance the vendor categories to maintain the integrity of our market, now in its 21st year, and offer the best experience for the 10,000+ people who attend each week.

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“Reducing some of the selected vendors to a half-season this year was an intentional decision. Partially due to Green Bay Public Market construction street closures, On Broadway, Inc. chose to offer a half-season option to allow more small business owners the chance to cultivate their businesses and serve a large audience. This decision was communicated to the selected vendor list two months ago.”

The Farmers’ Market takes place every Wednesday from now until the end of September.

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