Uniqlo Launches a Collection Inspired by Iconic Art From the MoMA
The concept of “wearable art” is now a reality in a new collaborative collection between Uniqlo and the Museum of Modern Art (MoMA), called Super Geometric. The collection spotlights the 20th century’s great masters of abstract and minimalist art: Sol LeWitt, François Morellet, Gertrud “Gego” Goldschmidt, and Max Bill.
The collection reinterprets their work into (literal) wearable forms of art through playful and vibrant colored graphic tees, rompers, jumpsuits, scarves, hats, and tote bags that take after the artists’ work.
Highlights include the Sol LeWitt-inspired graphic T-shirts that exhibit his famed wall drawings, and Francois Morellet’s geometric artwork transformed into covetable baseball caps and scarves.
How did the Super Geometric collection begin? Yahoo Style spoke to Justin Kerr, Uniqlo’s director of brand partnerships, to learn more.
“We are constantly looking for new and exciting ways to bring art to people around the world. Being a global company, we always aim to focus on big ideas that transcend language, culture, or nationality,” Kerr told Yahoo Style. “In the case of Super Geometric, we were excited to juxtapose geometric shapes with the fluid fabrics of T-shirts, dresses, skirts, and accessories. The end result being a collection which celebrates the original artwork while breathing new context to the artist’s work. Super Geometric is bold, fun, and straight to the point.”
In what ways did Uniqlo and MoMA work to preserve the intent and designs associated with the artists for the Super Geometric collection?
The Uniqlo design team worked “in tandem with MoMA curators as well as the foundations of each artist to ensure that the execution of all designs are a true reflection of the artist’s original vision. Because everyone involved shares the same goal of making art available to everyone around the world — it is a fluid and fun process,” Ruth Shapiro, MoMA’s retail director of sales and business development, tells Yahoo Style.
Uniqlo and MoMA have had a long-standing relationship since 2010 and have come together to create SPRZ NY (“Surprise New York”) — a project rooted in the concept of “a place where clothes and art meet.” Under SPRZ NY, Uniqlo and MoMA created fashion inspired by modern art through special collections that have incorporated the designs of Andy Warhol, Jean-Michel Basquiat, and Keith Haring. As Shapiro explained, “What became evident was a shared core mission and a desire to provide access, education, and engagement with modern and contemporary art to the public and the world at large.”
Compared to the actual artworks, this collection is an absolute steal, so snap up your favorite pieces now before they’re all gone. Items in the Super Geometric collection start at just $9.90 and go up to $29.90 and can be purchased at Uniqlo.com.
Click ahead to see the artworks come to life before your eyes.
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