Um, parents are paying $300 for this doll

Today in, “Wait, what? Why?” we’ve learned that new parents are paying over $300 for a DOLL. A doll! But, hang on, we kind of don’t blame them because this little doll, which was designed by Icelandic researchers to help newborns sleep, seems amazing.

It’s called the Lulla Doll, and it’s literally changing lives. The doll utilizes four out of the five senses, everything except taste, to put little ones at ease (and so moms and dads and, ahem, aunts don’t lose their minds).

First up, there’s sound. If you press the doll’s chest, the Lulla begins playing a recording of a real mother’s heartbeat and breathing. So cool. And, then, there’s the look. The doll has also been designed to have a human face (a gender and race neutral face, we might add), as that tends to be more comforting for babies, rather than, say, an animal doll.

The doll can even absorb smell! Moms and dads just have to hold it close to their skin for a little while before passing it on to their babe. And, lastly, the doll was made with natural cotton and a hypoallergenic filler, and is machine-washable.

The Lulla Doll normally retails for a reasonable $70, according to Brit + Co, but, as the doll is so popular, the little guys keep selling out. Parents are taking to eBay and paying over four times the normal price in desperation.

But just look at these little babes with their dolls! Cuteness overload.

Praise the creators of the Lulla Doll! Hopefully they get more in stock soon!

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