Uber’s Biggest Rival Is Experimenting With All-You-Can-Ride Monthly Subscriptions
Uber rival Lyft appears to be testing monthly subscriptions for the ride-hailing service.
Some Lyft users are posting on Twitter about receiving subscription offers from Lyft, with pricing varying from $249 for an “all-access plan,” $199 a month for 30 rides, $300 for the same number of rides or $399 for 60 rides, according to The Verge.
The offer would include individual rides up to $15 dollars, and seems to target users spending $450 or more a month on Lyft. The offers did not say how rides over $15 would be charged.
Transportation reporters: Lyft just invited me to a $199 per month all access plan... "With an All-Access Plan, you pay $199 each month and your standard Lyft rides are free (up to $15). "
— Janko Roettgers (@jank0) March 15, 2018
https://twitter.com/search?q=lyft%20subscription%20&src=typd
Interesting. Lyft appears to be trialing a subscription offering at $249 per month for free rides up to $15. pic.twitter.com/g2ARP7ju6Q
— KiD???? (@kidkapital) March 16, 2018
This Lyft subscription plan seems geared only to the most frequent users, folks who’d otherwise spend $450/month on ride-hailing pic.twitter.com/Ngzsl6S6JG
— Greg Bensinger (@GregBensinger) March 15, 2018
Uber tested out a similar subscription service in 2016, The Verge noted, but the feature was never widely released.
TIME reached out to Lyft for comment, but did not receive an immediate response.