It's U.S. election day and Britain's in meltdown over Toblerone bars
LONDON — Coming back from holiday and picking up a Toblerone at the airport is a time-honoured British tradition.
SEE ALSO: Top 13 worst British candies that deserve a special place in hell
With its sizeable hunks of chocolate and trademark, triangular shape, the spiky Swiss bar has long held a place in the nation's heart.
I think this is the beginning of a beautiful friendship. #InternationalDayofFriendship #Toblerone #Friendship #Gift #Chocolate #BFF #InternationalFriendshipDay
A photo posted by Toblerone (@tobleroneglobal) on Jul 30, 2016 at 9:57am PDT
Recently, though, something happened that immediately caused the tide of public opinion to turn from universal love to total, seething outrage.
Hey @Toblerone not liking the huge gaps between the triangles. Is this just for the smaller 150g bar? pic.twitter.com/h0VCFK0Kw4
— Helen Ryles (@HelenRyles) October 28, 2016
@HelenRyles Hi Helen, yes this is just our smaller bar.
— Toblerone (@Toblerone) October 31, 2016
Yep: Toblerone changed the shape of their chocolate bar, minimising the chocolate-content by making the gaps between the triangles bigger.
And just like that, the floodgates opened.
The new @Toblerone is not ok. It looks like a chocolate toast rack. 😮 #Toblerone #wherestherestofit pic.twitter.com/1mbnb7Ja5i
— Britt Whyatt 🍰🦄 (@shewhobakes1) November 8, 2016
Hi @Toblerone I opened my chocolate and noticed half the triangles are missing. Can you please post them to me? Thanks! pic.twitter.com/X8aYljFr0X
— James Adams (@jamesradams) November 7, 2016
People weren't happy. Comments poured in on Toblerone's Facebook page, Twitter went wild, and a Reddit thread in r/unitedkingdom addressing the altered shape received almost 700 comments.
Someone even brought Brexit into the mix.
So sad what #Brexit did to our #Toblerone, now looks like a bicycle stand.#WeWantOurTobleroneBack. #BringBackOurToblerone @Toblerone pic.twitter.com/x1DQwTSLiN
— Kelvin 🇳🇬 (@KelvzEmm) November 8, 2016
Eventually, the story made the BBC, and it was clear from the "Most Read" section — on the day of the U.S. presidential elections — just how passionately people feel about the issue.
Good to see that @BBCNews readers are more focused on @Toblerone than #USElections2016 pic.twitter.com/2UJULztTEI
— Mark Hillary (@markhillary) November 8, 2016
Basically, people feel really, really passionate about this.
Don't think we don't know what you're up to @Toblerone. Charging us the same price for 40g less chocolate! https://t.co/nNObvAH04a
— Victoria Fritz (@VFritzNews) November 8, 2016
Cheeky @Toblerone did they think in the midst of the US Election this would slide under the radar. Absolutely not. #Betrayed #Inconsolable.
— Josh Hellawell (@JoshHellawell) November 8, 2016
Shame on you @Toblerone...what have you done
— LeeK (@stjamesforever) November 8, 2016
#Toblerone @Toblerone are dead to me 😤#Fact
— Stephen Loftus. (@ManofSte1983) November 8, 2016
If Trump gets in, it'll be the second biggest global crisis today. @Toblerone
— David Hart (@MWERacing) November 8, 2016
Toblerone issued a statement a few weeks back on their Facebook page to explain the changes — basically, they said it came down to a change in shape or a change in price, and they went for the shape option.
From the looks of social media, though, they may be regretting their decision.