Twitter will soon only recommend paid users in its For You feed
Elon Musk said the change, meant to fend off AI bots, will roll out on April 15th.
In a couple of weeks, all the tweets you see on the For You feed will come from Twitter Blue users. Twitter boss Elon Musk has announced that the website will only display tweets from verified accounts in For You's recommendations starting on April 15th going forward.
Musk explained that the company is making the move to combat AI bots and that it's the "only realistic way" to prevent "advanced AI bot swarms" from taking over. He also said that Twitter is fighting a "hopeless losing battle" otherwise if it doesn't implement the change. In a follow-up tweet, Musk clarified that AI bots can pay for verification (and presumably be shown in the For You timeline), as long as they don't impersonate a human.
Twitter's For You interface shows not just tweets from the accounts a user follows, but also content based on previous tweets they've liked or other people in their network have liked. The feature debuted on iOS back in January as an alternative to the Following tab before making its way to other platforms. Not everybody liked it, and Twitter released an update so that its web and mobile apps will default to the timeline tab users last had open after it came out. But displaying only verified users could potentially mean that those who choose to view it would see a lot more promotional tweets.
After all, pretty soon the only verified accounts on the social media site will be Twitter Blue subscribers. Twitter previously announced that it's killing legacy checkmarks on April 1st, stripping public personalities, companies, government and non-government organizations and the like of their verified status unless they pay for it.
Starting April 15th, only verified accounts will be eligible to be in For You recommendations.
The is the only realistic way to address advanced AI bot swarms taking over. It is otherwise a hopeless losing battle.
Voting in polls will require verification for same reason.
— Elon Musk (@elonmusk) March 27, 2023