On Twitter, Olympics Less Patriotic Than July 4

Sam Laird
Lolo Jones Tearfully Reacts to Media Bullies [VIDEO]
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1. Lolo Jones

U-S-A! U-S-A! The Summer Olympics kindle some serious national pride. But can the world's biggest sporting event get tweeters in the United States feeling as pro-'Merica as the 4th of July does? Almost -- but not quite -- according to the social media analytics firm Topsy.

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Topsy tracks social sentiment across Twitter universe, and says the term "USA" typically carries a sentiment score in the high 60s. As the chart above shows, though, that score has exceeded 80 for, almost the entire duration of the Olympics from the opening ceremony on July 27 through this past weekend. It's even creeped up to just a hair above 90 on a few days -- but hasn't quite equaled this year's peak score set on July 4.

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Social media has played a central role in this year's Games unlike any Olympics before. Superstar athletes have used Twitter, Instagram and other platforms to give fans fun behind-the-scenes views of their lives in London. Stateside, viewers have rallied around the #NBCFail hashtag to complain about the broadcast network's Olympics coverage.

Olympic organizers have tried to leverage social media to their best advantage, too -- the International Olympic Committee launched an athletes' hub this spring to connect fans with past and current Olympians' official social feeds, while the London 2012 committee launched a a series of Twitter accounts to share stunning photos of the competition.

Do you think Twitter sentiment is an accurate predictor of overall national sentiment? Tell us why or why not in the comments.

BONUS GALLERY: The Must-Follow Olympians on Twitter

1. Lolo Jones

Jones, whose social media success we profiled in May, is the standard bearer for Olympians on Twitter. She's honest, hilarious, tweets often, and is a world class hurdler for the United States.

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This story originally published on Mashable here.