Twitter Dominated Online Chatter About the Presidential Debate

Alex Fitzpatrick
October 4, 2012
Twitter Dominated Online Chatter About the Presidential Debate
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tracking the debates

Trying to make sense of my Twitter feed during Wednesday night's debates was all but impossible -- it was just moving too fast. My other networks, though, were nice and slow. That pattern was echoed on the candidates' own social networks, where Twitter updates were frequent while other platforms were left all but silent.

[More from Mashable: ‘Big Bird,’ ‘Simpson Bowles’ Among Top Debate Google Searches]

Is this anecdotal evidence enough to prove Twitter was the place to be for chatter about the debate? Hardly. So Mashable turned to social analytics company Attention, powered by Tracx, to get the data.

According to its analysis, Twitter was indeed home to a staggering 77% of the total online conversation about and during the debate. Blog posts took up 7%, while Facebook and Tumblr each had 6% of the conversation pie.

[More from Mashable: Presidential Debate Most-Tweeted Event in U.S. Political History]

Twitter, meanwhile, said the debates set a new politics record on the platform, sparking 10.3 million tweets over an hour and a half (the numbers weren't, however, adjusted for platform growth over the years). Click on the below chart to enlarge.

SEE ALSO: Presidential Debate Most-Tweeted Event in U.S. Political History

The breakdown isn't entirely surprising, as Twitter's short and sweet 140 character format is conducive to quick and frequent updates. Come Thursday morning, however, some commentators were calling the debate Twitter's "coming out" moment, given the number of tweets and the platform's ability to stay online (the "fail whale" was an all-too-common occurrence during Twitter's early days.)

Was Twitter your social network of choice during last night's debate? What other platforms did you use?

This story originally published on Mashable here.