A funny-looking hashtag started trending on Twitter on Thursday morning: #TrumpDonald.
Those who clicked on it were led to an interactive website of the same name bearing the image of Republican frontrunner Donald Trump and a trumpet.
Using their computer cursor, visitors can control the trumpet, unleashing an off-key note aimed at the outspoken real estate mogul, with a blast of air so strong, it rearranges the brash billionaire’s signature flaxen combover. Occasionally, exploding confetti accompanies the trumpet blast.
The site was created by Animal, a Stockholm-based creative agency that purchased the domain in November.
“The domain TrumpDonald.org was available, and we just couldn’t resist,” Jacob Sempler, Animal’s creative director, told Yahoo News. “That’s it, really.”
“It took some time to complete, because Mr. Trump’s hair is fairly — how do I put this? — complex,” Sempler explained.
The website actually went live just Thursday morning, and according to Sempler, more than 12 million people had visited as of Thursday evening.
But those thinking TrumpDonald.org is part of a conspiracy launched by one of the Donald’s rivals, like, say, Ted Cruz, think again.
Sempler said his firm was not hired by any 2016 campaign or super-PAC.
“Nope,” he said. “We just wanna ‘Make the Internet Great Again.’”