Trump called his friend and Apple CEO Tim Cook 'Tim Apple'

Apparently Trump thinks Apple's CEO is named ... Tim Apple. 

The president flubbed Tim Cook's name during an American Workforce Policy Advisory Board Meeting on Wednesday while complimenting him on expanding employment in the United States.  

"You've really put a big investment in our country. We appreciate it very much, Tim Apple."

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Please appreciate both Ivanka Trump and Cook's complete lack of reactions when Trump slips up. Both manage to breeze past it without cracking up, which is a feat in itself.  

It didn't take long for the reaction tweets to roll in. 

It's not the first time Trump has made it seem like a CEO immediately assumes their company name. Last year, he referred to Lockheed Martin's CEO as "Marillyn Lockheed."  Her name is Marillyn Hewson. 

Earlier in the meeting, Trump did refer to Cook by his correct name, and also called him a "friend." 

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