The Top Ten Reactions to Bud Light’s Dylan Mulvaney Campaign
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Bud Light’s controversial recent sponsorship deal with transgender social-media star Dylan Mulvaney has generated tons of reactions in media. Here are NR’s picks for the top ten of them.
Perhaps no reaction video has generated more controversy than Kid Rock’s, in which he shoots up a bunch of Bud Light cans. “Let me say something to all of you and be as clear and concise as possible,” the singer says before loading a firearm and emptying the entire magazine into three boxes of the beer.
Many YouTubers jumped on the trend, sharing similar videos of themselves doing other stunts featuring guns and Bud Light.
Harley Wood tested how many cans his shotgun could pierce.
Another musical artist, Adam Calhoun, pledged “never to drink Anheuser-Busch again in my life.”
Country musician Travis Tritt released an official statement expressing his displeasure with the brand sponsorship.
“I will be deleting all Anheauser-Busch products from my tour hospitality rider. I know many other artists who are doing the same,” Tritt tweeted last Wednesday.
Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and cancelled. I have no such fear. https://t.co/YgjO9P03tR
— Travis Tritt (@Travistritt) April 6, 2023
The co-founder of the music group, Big & Rich, John Rich, took to Twitter as well to ask followers which beer should replace Anheuser-Busch at his Nashville, Tenn., bar Redneck Riviera.
What beer should my bar @rnrbarnash in Nashville replace #BudLight with? @RedneckRiviera
— John Rich🇺🇸 (@johnrich) April 5, 2023
Rich’s one-time musical collaborator, Canadian rapper Tom MacDonald, made a YouTube video teasing Bud Light for awarding Mulvaney on her “365 days of womanhood” while ignoring people such as Rosa Parks and Mother Theresa.
Joe Rogan, perhaps the most influential podcaster on the planet, poked at the controversy on Wednesday’s show with guest Sam Tallent.
“Get some Bud Lights. Let’s do this in support of Bud Light in their time of struggle,” Joe Rogan joked.
“Let’s be allies by getting a little day drunk,” Tallent teased back.
“Here’s my take: What they’re doing is just spreading the brand to an extra group of people. Why, if something is good, do you give a f*** who’s got it? Like, would we do this with cheesecake?” the UFC commentator said at one point.
Fellow podcaster Patrick Bet-David shared a 15-minute clip on Tuesday discussing the matter. Throughout the segment, Bet-David runs viewers through a Fox News Business article showing that Bud Light sales have reportedly slumped 30 percent in some markets.
Shock jock radio host Howard Stern condemned Kid Rock and Travis Tritt for opposing Bud Light’s partnership with Mulvaney.
“I thought there must be a piece of the story that I’m missing,” Stern said on Monday’s show on Sirius XM.
“I’m not bothered by gay people or transsexual people. They don’t impact my life, they don’t hurt my life. I love when people are in love. You wanna be a woman? Be a woman. You wanna be a dude, be a dude. Be whatever you f***ing want.”
“As long as you ain’t hurting anybody, I’m on your team,” Stern concluded.
Finally, who could miss National Review’s very own editor-in-chief, Rich Lowry, blind taste-testing Bud Light against a normal cup of New York tap water!
