‘Today’ Wins the Week in TV Ratings With Hoda Kotb in for Matt Lauer
The “Today” show may have lost Matt Lauer, but it’s gaining viewers.
With regular 10 o’clock host Hoda Kotb in the now-disgraced anchor’s chair, “Today” won last week in total viewers, and in ratings for the key demographics of adults ages 25-54 and 18-49. Combined with the prior week’s win, this marks the first two-week, across-the-board victories for “Today” in about a year.
Last week, “Today” scored an average of 4.578 million total viewers, with 1.208 million of them aged 18-49 and 1.635 million in the overlapping 25-54 demo.
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Those each bested “Good Morning America, which had 4.376 million viewers total, 955,000 in the 18-49 group and 1.379 million in the 25-54 group. Viewers 25-54 are the main demo for ad sales across news programming.
Bringing up the rear, “CBS This Morning” — which recently lost anchor Charlie Rose to another sexual harassment scandal — averaged 3.572 million total viewers, 654,000 in 18-49, and 916,000 in 25-54.
Lauer was let go from “Today” on Tuesday, Nov. 28 . The learned of the ousting on-air the following morning. That drama handed the series a 43 percent lift in Nielsen ratings from the previous day.
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Matt Lauer's Ouster Spikes 'Today' Show Ratings by 43 Percent
