Tim Cook vs. Jony Ive: Battle of the WWDC tweets

Zach Epstein
BGR News

Tim Cook Jony Ive WWDC Response
Tim Cook Jony Ive WWDC Response

It looks like the initial reaction to Apple’s reworked iOS 7 software might not have been as bad as the loudest naysayers made it out to be. Social media intelligence firm Viralheat analyzed more than 417,000 tweets relating to Apple that were posted during and after the company’s WWDC 2013 keynote, and it compared the sentiment surrounding Apple CEO Tim Cook and design boss Jony Ive, who oversaw the iOS 7 overhaul.

[More from BGR: A week with iOS 7: The search for innovation amid renovation]

Interestingly, 72% of tweets mentioning Ive were positive compared to 64% for Cook, while just 15% of tweets mentioning Ive were negative compared to 24% for Cook. This suggests the initial reaction to Ive’s design work in iOS 7 was far more positive than much of the subsequent WWDC coverage would have us believe.

[More from BGR: iPhone 5S display leaks as mass production begins]

Aside from iOS 7, the most popular topics of conversation surrounding WWDC were the upcoming new Mac Pro, iTunes Radio and, not surprisingly, Steve Jobs.

An infographic created by Viralheat and published by Fortune follows below.


This article was originally published on BGR.com