TikTokers Bella Fitz, aka Nosebleedfitz, and Max Baledge clashed over the catchphrase "big fat."
Baledge posted a purported voice note from Nosebleedfitz where she appeared to threaten him.
In the past 24 hours, Social Blade appears to show Nosebleedfitz losing 96,300 followers on TikTok.
Bella Fitz, who is known by her handle @nosebleedfitz on TikTok, has lost nearly 100,000 followers in the past 24 hours, according to the social-media analytics website Social Blade. The figures appear to show that Fitz lost 49,200 followers on Monday before losing an additional 47,100 followers on Tuesday, leaving her with 622,000 followers.
The decline came after purported voice notes were made public by fellow UK TikToker and former friend Max Balegde amid an argument over the release of Balegde's merchandise line called "Big Fat," which Fitz alleged was "one of [her] viral phrases."
In the messages, Fitz purportedly threatened to "beat the dogs---" out of Balegde, who has 1.3 million followers, and his boyfriend.
Fitz showed the purported iMessage conversation with Balegde in a since-deleted TikTok on Sunday that she has now posted on Twitter.
In response to Balegde asking why she had unfollowed him, Fitz said in the alleged voice note, "I feel massively snaked with the merch. It's a massive kick in the teeth because I thought we were quite good friends. I was asked what I wanted to call my merch and I replied Big Fat Fitz which I couldn't because yours is called Big Fat Merch."
She continued: "I'm not gatekeeping or anything, but don't make merch off my saying."
Balegde then appeared to respond accusing Fitz of being "childish," writing that he had been saying the phrase "big fat" for years.
The next day, Baledge posted a TikTok in which he said that he had received social media abuse following Fitz's post, and said he wanted to "clear [his] name." In the video, he said that Fitz had "violently threatened" him and his boyfriend.
In a purported iMessage conversation showed by Balegde, Fitz appears to accuse him of "slagging [her] off" in a livestream, which he denied. Following this denial, Fitz then appears to send a voice note.
"All I know is that I'm existing absolutely peacefully, and I'm being told that you're chatting s---. I do not have the energy for it, Max," Fitz said in the alleged voice note. "If you're going to talk s--- I will literally just come to your house and I will beat the dogs--- out of you and your boyfriend. Let me know."
The video was taken down so I’m re-posting. I refuse to be quiet like I have been for a month. This is not okay.
♬ original sound - Max_Balegde
Following Balegde's video, Fitz posted a lengthy Twitter thread, apologizing to followers for "causing discomfort." She tweeted that she was "not gatekeeping words," and said that the conflict was "peacefully over" until Balegde "continually talked about it online."
Fitz also said, "My response was aggressive because I was upset, as most people are during an argument," and accused Balegde of "provoking" her.
Responding to Fitz's tweets, Balegde said in a tweet, "Silly fallouts are one thing but It's never okay to threaten somebodies [sic] safety. I just had to stand up for myself instead of being silent like she asked me to."
Neither Fitz nor Balegde immediately responded to Insider's request for comment.
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