TikTok may be banned in the US
TikTok may be banned in the US
TikTok may be banned in the US
BookTok has become the most influential platform in the literary space, but it might not be around for long.
On April 24, U.S. President Joe Biden signed a bill that would ban TikTok if its owner ByteDance doesn't sell the app. TikTok will challenge this decision in courts with a long legal battle ahead of us. This is perhaps the most well-known TikTok ban as India is one of the biggest consumer markets in the world.
In an effort to capture more ad dollars, despite the looming U.S. ban, TikTok is introducing new advertising products and opportunities that will allow marketers to better control what sort of content their ads appear against. The company says it will use generative AI to curate trending, brand-safe content; expand its selection of "tentpole" moments, like the Paris Olympics and Met Gala; and allow advertisers to buy slots with specific networks and content offerings. The company introduced the "Pulse Premiere" ad slot last year, and it is now adding new partners to it.
TikTok's fate in the U.S. looks uncertain after President Joe Biden signed a bill that included a deadline for ByteDance, TikTok's parent company, to divest itself of TikTok within nine months or face a ban on distributing it in the U.S. Ivan writes about how the impact of TikTok bans in other countries could signal what’s to come stateside. California drones grounded: In more Amazon news, the tech giant confirmed that it's ending Prime Air drone delivery operations in Lockeford, California.
TikTok and Universal Music Group have signed a deal that will allow Taylor Swift, Olivia Rodrigo, The Weeknd and other artists to return to the platform.
A bill that could ban TikTok is now all but certain to become law. The Senate approved a measure that requires ByteDance to sell TikTok or face a ban.
As part of its Q1 2024 earning release, Snap revealed that total watch time on its TikTok competitor, Spotlight, increased more than 125% year-over-year. The company is touting the success of its short-from video feed a day after President Biden signed a bill that would ban TikTok if its Chinese parent company, ByteDance, fails to sell it within a year. Snap says overall time spent watching content globally grew year-over-year, driven primarily by increases in total time spent watching Spotlight and creator Stories.
As a TikTok ban gets closer to becoming a reality in the United States, it might be time to start thinking about other platforms to adopt early in case you need to fill the void left by the popular app, especially as recent reports have suggested that ByteDance would prefer to shut down TikTok rather than sell it. On April 24, President Biden signed a bill that would ban TikTok if its Chinese parent company, ByteDance, fails to sell the app within a year, bringing the possibility of a TikTok ban closer than ever before. If the company is unable to fight the legislation and its legal efforts fail, reports indicate that a sale of TikTok with its algoritms would be highly unlikely because the app's algorithms are core to ByteDance’s overall operations.
The company made the announcement on Thursday.
TikTok may be routing around the App Store to save money on commissions. According to new findings, the ByteDance-owned social video app is presenting some of its users with a link to a website for purchasing the coins used for tipping digital creators. Typically, these coins are bought via in-app purchase, which requires a 30% commission paid to Apple.
President Biden has signed a bill that would ban TikTok if its Chinese parent company, ByteDance, fails to sell it within a year. The bill, which includes aid for Ukraine and Israel, was passed by the U.S. Senate in a 79-18 vote late Tuesday after the House passed it with overwhelming majority over the weekend. The bill gives ByteDance nine months to divest TikTok, with a 90-day extension available to complete a deal.
President Biden seems to be struggling with young voters in 2024, yet he's still willing to endanger one of their beloved social media platforms.
Biden passed the TikTok divestment bill -- now what?
The EU has effectively vanquished a TikTok feature that Europe’s digital commissioner described as “toxic” and “addictive as cigarettes.” TikTok owner ByteDance said on Wednesday that TikTok Lite’s reward-to-watch feature would be suspended.
TikTok is experimenting with an all-new app that’s just for sharing photos with text updates. It’s called TikTok Notes, and it’s available now in Australia and Canada.
The EU has opened a second investigation into TikTok, regarding the addictive nature of TikTok Lite. The governing body could force a ban on the app while the investigation continues.
TikTok is ramping up penalties for creators who post potentially “problematic” content and tightening its rules around what can be recommended in the app.
TikTok Shop, TikTok’s social commerce marketplace, is launching a secondhand luxury category in the U.K., putting it in closer competition with The RealReal, Vestiaire Collective, Depop, Poshmark, and Mercari, among others. The offering has already existed in TikTok Shop U.S. for over six months. The new category allows customers in the U.K. to purchase pre-owned high-end clothing, designer handbags, and other accessories, all without leaving the TikTok app.
Taylor Swift’s music is back on TikTok after a ten-week hiatus. There’s no specifics regarding the deal, but it doesn’t extend to other Universal artists.
After 10 weeks of being absent from the platform, Taylor Swift's music has returned to TikTok -- or at least her more recent songs and "Taylor's Version" cuts, since she owns those masters. Taylor Swift's music, and music from all artists signed to Universal Music Group, was pulled from TikTok when the two parties were unable to come to a renewed licensing agreement. UMG published a scathing press release accusing TikTok of trying to "bully" the label into accepting a deal worth less than its previous one.