Rainy days would be a lot more cheerful with a pop of color. A group of designers from the School of the Art Institute of Chicago (SAIC) decided to fix that problem with a special type of paint.
Along with Pantone, the team brightened the streets of Seoul with large, colorful murals that only appear when it’s raining, or when the streets are wet. The paint is hydrochromic: invisible on dry surfaces and showing up when exposed to water.
“Seoul, South Korea is a vibrant and colorful city. But during the annual three-week monsoon season, Seoul’s energy and color disappear under the dark cloud and people staying indoors,” the SAIC designers wrote.
The vibrant paintings transform the streets into rivers. The designers said they were inspired by the prominence of rivers in South Korean culture and wanted to “fill the streets with color and life.”
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