You Need to Know the Most Popular Paint Colors in America


Considering a fresh coat of paint for your house or apartment? The “it” hues of 2015 go beyond Pantone’s pick for color of the year, marsala.

Think of the 1960s and 70s and certain paint colors come instantly to mind: first bold, manufactured hues like vermillion orange, hot pink, and cyan blue, and then rusts, golds, greens and browns followed, conveying the mood of aftermath — the gasoline crisis, the inglorious end of a misbegotten war, the shadow of Watergate.

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Fast-forward to today, and there is a growing movement to use colors to step out and create quiet zones by disconnecting from technology and unwinding, says Leatrice Eiseman, Pantone’s Executive Director of Pantone, the global color authority.

“Color choices follow the same minimalistic, ‘en plein air’ theme, taking a cue from nature rather than being reinvented or mechanically manipulated. Soft, cool hues blend with subtle warm tones to create a soothing escape from the everyday hustle and bustle,” she says.


(Credit: Pantone)

Pantone named rich, red-brown marsala as 2015’s color of the year, based in part on fashion trends and new car colors. But marsala isn’t the only hot color at your local paint store right now.

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The paint company BEHR’s 2015 Color Trend Report highlights four color palettes (and 20 brand-new paint colors) that it predicts will be gracing the walls of homes across the country: nuanced neutrals, frosted pastels, deep dreams, and social brights. The names of the colors hark back to nature. That, too, reflects the contemporary mindset. BEHR’s nuanced neutral palette, for example, includes Blue Clay, Mocha Foam, Peach Preserve, Snap Pea Green, and Mulberry Wine. Benjamin Moore’s color of the year for 2015 is Guilford Green, again a natural neutral.


(Credit: Precise Painting KC)

Psychology is a very important part of color, Eiseman says. This year’s marsala evokes the satisfying richness of a fulfilling meal. It is a stirring and flavorful shade that encourages color creativity and experimentation. Robust and earthy, much like the wine for which it is named, this sultry, subtle red-brown hue embodies sophistication and heartiness. Stylish marsala appeals to men and to women and and translates easily to fashion, beauty, industrial design, home furnishings, and interiors. Dramatic and at the same time grounding, full-bodied marsala brings color warmth into home interiors.  

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(Images via Breeze Giannasio)

Color itself is like one of the senses, enhancing our world and our state of mind,” says Erika Woelfel, Director of Color Marketing for BEHR Paints. It’s no wonder that the colors of the 1980s were tropical blue and flamingo pink. It was a brash, vibrant, flamboyant time of economic boom with Miami Vice on television. 


(Credit: BEHR)

Didn’t the 1990s feel like nuanced grays and muted reds, blues, and greens? Think Seattle and a sense of isolation against the irony that we were all becoming “more connected” with technology. The 2000s were the decade of stainless steel. The irrational optimism of easy credit, the dot com bubble and burst–it was a decade of nearly unnatural extremes and expressiveness. And now we have a wish for tranquility. Today’s greens and blues are subdued and not at all glitzy. Color gods, grant us serenity.



(Credit: Ferodoor)



(Credit: Davin Ong)



(Credit: i.Kinja)



(Image via revmodern)



(Credit: 24 Media)

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