He looks like any old teddy, and the screen built into his belly suggests he's an educational toy, but for children with diabetes, Jerry the Bear provides interactive, experiential knowledge about their condition.
Not to mention a kindred spirit.
Jerry the Bear has diabetes, too, and gives kids an opportunity to practice their medical procedures on him.
In the spirit of practical play, kids can monitor his insulin levels, count his carbs, learn to rotate injection sites and understand more about why Jerry needs to eat right.
Jerry comes with 10 food cards and an insulin pen, and reacts in accordance with his assumed condition when children feed him by swiping the food cards over his mouth or inject him.
Jerry the Bear is the first product of start-up company Sproutel, which makes health-oriented educational toys for children.
He could become an important step for diabetic children in the transition of learning to manage their health independently from parents as they grow up.
Sproutel launched an Indiegogo campaign on July 6 which, just over a week later, has shattered its initial goal of raising $20,000.
With 52 days to go, the company is approaching $30,000 towards getting Jerry in the hands of kids who need him.
For $299, customers and supporters can buy or donate a Jerry the Bear, with delivery expected in September of this year.
Although shipping is free, Jerry is only available in the United States at this point.